PAVE - The Planning and Visual Education Partnership

Store Planning Design Category

CHALLENGE:

Sony Electronics Inc., a global electronics and entertainment company, wants to create a short-term, high-impact, low-cost immersive branding experience that focuses on TV and home entertainment products that are available for purchase. Products should include TV audio/video entertainment products in a dynamic lifestyle environment with easy circulation flow. This is a “fashion lifestyle” shopping experience. The concept should include a “Name” of the shop that reflects the image of the Sony brand. (Sony Electronics Inc. or any Sony sub-brand trademark names not to be used.) This “Pop-Up Shop” or marketing outpost will be designed to provide customers with a tangible, 3-D experience. It will have a four-week longevity and travel to three cities (New York, Tokyo, and Paris). This should be a multi-channel experience to include an online component.

GENERAL REQUIREMENTS:

1200 sq. ft. footprint, height restriction 14 ft.
Rectangular shape with 4 walls
Optional viewing of TV products to be considered
Coordinate department theme, merchandise, and environment
Provide fixtures or furniture
Lighting design is to be considered
Develop a décor scheme to unify all components: flooring, overhead perimeters, fixtures; incorporate video, graphics, and other promotional materials
The cash wrap function should be addressed in a manner that is contemporary and cutting edge and appropriate for this classification of merchandise. The ability to complete a purchase is not necessarily accomplished with a traditional cash wrap. Consider a sales person with portable machine or online terminal since most large products would be delivered and not taken out of the store. This component of the design solution requires a more creative approach than a traditional cash wrap.
You can learn more about the Sony brand at www.sonystyle.com and www.sony.com to view branding and products or visit our SonyStyle stores.

FORMAT:

Submit proposals in 8 1/2”x 11” bound booklets, not to exceed 12 pages. The proposal may be hand drawn, rendered, photographic, and/or computer generated. Since the format is flexible, no mandatory requirements are stipulated. Include the following, at scale composition to be determined by the student:

Furniture/Fixture plan layout
Reflected ceiling and lighting plan
Elevations and/or sections of perimeters and facades
Perspectives, isometrics, or axonometric colored renderings, or colored photographs of a model
Drawings defining the basic and promotional fixtures, indicating the merchandise housing
Samples of colors and materials
Graphics drawings showing composition, logo type, materials, etc. of signage and of packaging
Concept statement, limited to two paragraphs

ENTRY REQUIREMENTS

The student’s name and school name is not to be visible anywhere on the presentation pages or cover. Complete and print a copy of the entry form along with the disclaimer, and include both completed and signed forms with your entry. Entries will not be returned. Students are advised to keep a copy of their entries. Judging criteria will be posted at www.paveinfo.org.

SEND ENTRIES TO BE RECEIVED BY NOVEMBER 5, 2007, TO:

Sony Design Center
Attn: Christine Belich and Alex Arie
1601 Cloverfield Blvd.
Suite 5200 North Tower
Santa Monica, CA 90404

Please do not contact Sony Electronics Inc. with any questions or concerns. This address is for entries only.

Download the 2007 Guidelines (PDF)
Entry form and disclaimer (below) must be included with the design project.

Complete and submit the 2007 Entry Form
Complete and submit the 2007 Entry Form online and print a copy to attach to your entry.
This entry form must be included with the design project.

Download the 2007 Disclaimer (PDF)
This disclaimer must be included with the design project.

Questions?

Contact Catharine Scott at PAVE, 954-893-7225, ext. 4834, fax 954-893-8375