PAVE - The Planning and Visual Education Partnership

Visual Merchandising Design Category

CHALLENGE:

Sony Electronics Inc., a global electronics and entertainment company, wants to create a total Sony “Entertainment Experience” that could be merchandized in a big-box format or as an outpost within other electronic retailers (i.e., Circuit City, Best Buy). Design to include innovative ways to show TV products, components, and other related products with signage and collateral.

GENERAL REQUIREMENTS:

Outpost (400 sq. ft. – 500 sq. ft.)
The Sony Home Entertainment Experience would include three LCD Flat Panel TVs – 32”, 46”, 52”, audio/video components, and entertainment content. Other Sony-related products that would enhance the overall home entertainment experience could be included
TVs to be positioned at optimum viewing heights
Signage/Branding package including Sony sales tool collateral, pricing of product
Footprint should be within a square or rectangle. Height restricted to 9 ft.
You can learn more about the Sony brand at www.sonystyle.com and www.sony.com to view branding and products or visit our SonyStyle stores.

FORMAT:

In a presentation booklet (8-1/2” x 11”) and using no more than 12 pages, show the following:

Concept statement, limited to two paragraphs
Furniture/Fixture plan layout
Graphics drawings showing composition, logotype, materials, etc., of signage and of packaging
A colored perspective or isometric of the outpost or shop design (hand drawn, computer rendered, or photograph of a scale model)
Plan and elevation of all fixtures
Any auxiliary materials or concepts (P-O-P material, etc.)

ENTRY REQUIREMENTS

The student’s name and school name is not to be visible anywhere on the presentation pages or cover. Complete and print a copy of the entry form along with the disclaimer, and include both completed and signed forms with your entry. Entries will not be returned. Students are advised to keep a copy of their entries. Judging criteria will be posted at www.paveinfo.org.

SEND ENTRIES TO BE RECEIEVED BY NOVEMBER 5, 2007, TO:

Sony Design Center
Attn: Christine Belich and Alex Arie
1601 Cloverfield Blvd.
Suite 5200 North Tower
Santa Monica, CA 90404

Please do not contact Sony Electronics Inc. with any questions or concerns. This address is for entries only.

Download the 2007 Guidelines (PDF)
Entry form and disclaimer (below) must be included with the design project.

Complete and submit the 2007 Entry Form
Complete and submit the 2007 Entry Form online and print a copy to attach to your entry.
This entry form must be included with the design project.

Download the 2007 Disclaimer (PDF)
This disclaimer must be included with the design project.

Questions?

Contact Catharine Scott at PAVE, 954-893-7225, ext. 4834, fax 954-893-8375